Who are we?

Pichora is a brand based out of Uttarakhand which believes in simplicity and supports sustainability. At Pichora we believe in clean, simple and honest products. Complex formulas are not required for great results.

We are dedicated to create high-quality skincare products that are effective, sustainable, and gentle on the skin. Our brand is deeply rooted in the belief that beauty rituals should be a harmonious blend of nature and science, allowing you to experience the best of both world. We believe in giving back to mother Earth by using ingredients which are good for you and nature. All our products are handcrafted, made in small batches and carefully curated with love. 


Our Philosophy: We believe in the power of nature to heal, rejuvenate, and nourish the skin. Our products are carefully crafted using natural ingredients sourced from the bountiful Uttarakhand region. We work closely with local farmers and communities, ensuring fair trade practices and promoting sustainability. We strive to strike a balance between traditional wisdom and modern skincare science, creating products that deliver visible results while respecting your skin's natural balance.

Pichora(or rangwali pichora) is apparel donned by the married women of Uttarakhand at every auspicious event, but its significance isn't restricted to being just an ornamental garment. It is a reflection of the core values of the people of Uttarakhand; Togetherness, Pride, and Love for each other. This is what we aim to celebrate!! We believe that collectively, we are stronger.